Custom section
Scroll-driven video section
A theme section where scroll position drives video playback, so the customer scrubs the footage by scrolling the page.
A section that ties video playback to scroll position. Instead of playing on a timer, the footage advances as the customer scrolls and rewinds when they scroll back — so a product can be turned, opened or assembled at whatever pace the customer chooses.
Why it’s a section, not a one-off
It’s built as a configurable Shopify section, so the merchandising team drops it onto any page and sets its own video and copy from the theme editor. The technique is reusable rather than a bespoke build per campaign.
Constraints that shaped it
Scroll-linked playback is easy to build badly. Two things it has to get right: it must not fight the browser’s own scrolling, and it must degrade when the customer has asked for reduced motion — in which case it should simply be a video rather than a scroll trap.
This is my own section rather than client work, built to have the technique ready when a brand wants it.
Want something like this on your store?
Free 20-minute call. You leave with a concrete list of what I’d fix first.