Webshop for a street wear brand - twoclothes

Webshop for a street wear brand - twoclothes
Client
twoclothes
Services
Shopify Store Setup, Custom Theme Development, UI/UX Design, Product Filters
Technologies
Shopify, Shopify Liquid

Project Goal

twoclothes is a vast online store with a whole array of different collections and variants. The challenge therefore was twofold:

  1. How to keep the store easily manageable?
  2. How to provide the best possible user experience?

Our guiding principle was: seamless, simple, intuitive - with a focus on navigation and extensive filtering options.

To achieve our vision, I decided to use Shopify - it offers a dynamic e-commerce platform for easy store management and countless options in regards to page themes and navigation. Additionally, individual solutions (e.g. functionality, styling) that do not come out of the box can be implemented via Shopify Liquid for a high degree of flexibility.

Project Results

Video demo of the website:

Navigation:

The centerpiece of the site's navigation is the mega menu top navbar, which allows you to easily navigate to all pages. There are individual links to all the men's and women's collections (e.g. Dresses, Tops, Summer, New Arrivals) and two store items can be chosen and directly linked to within the menu.

Filtering:

I have implemented a multi-variant, intuitive filtering section for this store. Filters can be chosen individually or filters can be combined. If clients are interested only in price, the price filter can be activated. If clients are interested in a certain price level, a certain size and color, all three filters can be activated in combination. The filter section can be easily extended if so desired.

Project Extras

As Seen On Instagram section: this section imitates an Instagram feature. Different clothing items from the picture can be chosen and the user can get to the prodcut page via a simple button click.
The website is fully responsive and looks great on screens of any size.